GETTING YOUR BUSINESS ONLINE

With 2020 being the ‘Year in Business’ that no one expected (or ever wants to see again no doubt!), it has also been the ‘Year in Business’ when selling online became a KEY priority for most businesses – even if it hadn’t been up until then!

We wanted to highlight to our clients and other businesses, the importance of ‘Getting online now – in 2020’and not just due to COVID-19, but because online is becoming more relevant and important to businesses in any case, however the COVID shock has probably accelerated this process ! 

At the same time, the Irish Government has a number of grant schemes and initiatives that provide financial support to businesses that take that decision and ‘take on the costs of doing the work’, so business need to be aware of this positive aspect.

Recent evidence from the Central Statistics Office (CSO) also backs this up, by clearly showing that
Irish shoppers doubled their online purchasing in the first half of the year.

This was obviously mainly due to the impact of the first ‘lockdown’ when ‘bricks and mortar’ sales
were more or less non existent, but it also reflects the rapid ‘pivot’ by many Irish businesses into
accelerating their online sales activity(ies).

The Digital Market Outlook report by international consultancy eCommerce DB, indicated that
Ireland’s retail online sales were €2.5bn in 2019 (17% up on 2018), with 2020 set to reflect another
huge increase. Therefore online selling and the importance of being able to compete with a
compelling online presence for your business IS HERE TO STAY !

See our summary of the situation below.

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